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Gloves off as mobile game developers wage Christmas war

The annual no-holds-barred Christmas holiday slugfest between mobile game developers has a new twist this year: marketing and user-acquisition costs will likely hit an all-time high and surpass any revenue earned over the festive season. The cost of getting new users through paid-for click-through ads on mobile phone apps and Facebook is skyrocketing. Industry executives […]

6 years ago More
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